Go Ahead, Touch It
Lenovo Touch Screen Products
Touchscreens are not just for tablets and smartphones anymore, as PC vendors steadily increase their shipments of touch-enabled PC notebooks. IDC forecasts that by 2016, 75 percent of computing devices will be touch-enabled.
For businesses considering notebook refreshes, it makes sense to include touchscreens in their spec lists. Businesses typically manage refreshes on a three-year cycle, and as operating systems and applications become touch-enabled, users will want the functionality.
For their part, solution providers need to be ready to advise customers on touchscreen benefits. In their trusted advisor role, providers should coach clients on the wisdom of refreshing their notebook fleets with the latest available technology, especially considering that Microsoft designed the Windows 8 operating system to support touch commands.
When navigating the web, Windows 8 users with access to a touchscreen can get from page to page, and zoom in and out, by tapping their notebook screens – just as they do with smartphones and tablets. The result is a more satisfying, faster browsing experience.
Mobile device users, especially younger generations, are accustomed to performing tasks with touch commands, from web browsing to scrolling through photos, to writing emails and text messages. Familiarity, therefore, is a major factor in the increasing popularity of touchscreens. People also use them to withdraw money at ATMs, activate home appliances such as microwaves and dishwashers, and get GPS directions in their automobiles.
Touchscreens are fast and convenient; they are the future. Currently, Lenovo ships about 15 percent of its notebook PCs with touchscreens. Customers can choose from several models according to their needs. Solution providers can help match the model to the customer’s requirements.
Once customers understand the benefits of touch-enabled notebooks, they are likely to want them. They don’t have to give up anything since touch-enabled notebooks still come with a keyboard and mouse.
Even if clients feel they have little use for touchscreens at this point, touch-enabled applications are going to become more common. It’s better to get the capability now than to pass on it and realize too late you should have had it. At that point, the next refresh may be two years away or more – and they’ll have to wait that long to get it.
What do you think? Tell us what your clients are saying about notebook PC touchscreens. Are they ready for them?