Reseller Partners ThinkCentre

ThinkCentre Edge 92z

ThinkCentre Edge 92z

Why should you consider All-In-Ones? Pooja Sathe, ThinkCentre Product Manager From traditional towers to ultra small form factors, we have seen desktops evolve in technology, performance and design. Last year Lenovo introduced the industry’s first 1 L commercial desktop - the ThinkCentre Tiny. This unique form factor is designed to fit into places where traditional desktops never had a chance - on the wall, behind the monitor and under the desk. The whole idea of introducing this paradigm product is to provide a space efficient design without compromising commercial desktop performance. As business demand and aesthetics limit overall product footprint in the desktop segment, the most important product to consider is All-In-Ones (AIO). All-In-Ones are still considered a niche product. IDC data suggests that NA AIO market size will be 2.15 million/year in 2013 and 2014. This is a significant and almost 15% of the total desktop market size. According to this data, the commercial AIO market is showing a rapid growth of 13.1% year over year whereas the traditional desktop market is declining. To continue with this growth trajectory, it is important to address the apprehensions customers have about the AIO’s performance, maintenance and expandability. In the next few paragraphs, we will explore why AlO systems are a great option for desktop users and give examples of ThinkCentre This will be done for two reasons: First, Lenovo is ranked #1 in WW...

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Paul Scaini is a Canadian working in Beijing China as the Global Portfolio Manager for Lenovo’s   Commercial Desktop Business Unit.  His responsibilities include planning traditional desktops and All-in-Ones for both large enterprises and small and medium business. As a product manager I love to get chances to speak to customers big and small, especially to get feedback on ThinkCentre All-in-Ones.  I am still amazed how many customers have no idea what an All-in-One (AIO) is.  I’ve just recently spoken to decision makers at a Global NGO (Non Profit Organization) and a Federal Government, shown them an AIO for the first time explaining the benefits and now both have added AIO to their purchase lists. There is a MASSIVE opportunity out there for you to talk to your customers about All-in-One.  Even if they’re not desktop customers it’s a great way to get your foot in the door. “Hey, have you ever seen one of these before?” and even if they aren’t 100% convinced then it gives you a chance for other selling opportunities. Here’s what you’ll need to know: More Room for Work All-in-One saves about 70% space compared to a traditional tower and monitor, giving a workspace some room to breathe.  Education and healthcare customers love AIOs for labs and nursing stations that are often small and cluttered with paperwork.  From call centers to start-ups; any customer with...

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