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Paul J. Scaini is the segment manager for Lenovo’s new ThinkCentre Edge product line, helping SMBs look good while they work hard and play hard. In this post he discusses the ThinkCentre Edge 91z all-in-one desktop. My favorite quote: “You know the difference between you and me? I make this look GOOD.” -Will Smith Men in Black Big Willie knows what he’s talking about; in today’s competitive, modern world sometimes it’s not enough to do your job or run your business well. There is a ton of competition out there just as hungry and working just as hard as you are. At that point, what is the key differentiator between those who habitually succeed and those who don’t? It’s style; it’s swagger; it’s the ability to catch and keep attention; the confidence that comes from looking good and knowing it. I know some of you might comment below and say stuff like: “You can’t judge a book by its cover,” and “It’s what’s on the inside that counts.” Anyone who works in the multi-billion dollar fashion or cosmetic industries will call your bluff. You can find thousands of examples where looks matter, even in nature. Take for example a peacock or tropical fish whose genetic survival depends on their ability to look good. I’m sure even Charles Darwin would agree with me here.

You mean to tell me you never put on your power suit for a big meeting or dressed your best for a job interview? That first impression means everything. That’s why, when we came out with our new ThinkCentre Edge product line this year, we spent a lot of time refining the look of our products. The epitome of this effort is our flagship Edge offering, the Edge 91z. Its stylish infinity-glass design was meant for SMBs to show off– not hide under their desk. Don’t get me wrong, this is still the powerful, reliable machine you’d expect from a ThinkCentre. It’s got all the serviceability and mounting versatility as our M series AIOs. Under the hood we have the latest generation Intel desktop CPUs - up to Core i7 + 1G discrete graphic and Hybrid SSD options, - making it one of the most powerful AIO computers on the market. On top of that, we’ve worked with Microsoft for our Enhanced Experience 2.0 feature and we’ve achieved a 12.3 second boot up with Rapid Drive models, making it one of the fastest commercial PCs on the market. So whether you’re an entrepreneur or start-up looking for venture capital, a small business trying to attract sharp, young talent or you’re just in an industry where looking good is part of the game – this PC is meant for you. You know that in order to succeed you’re going to have to work hard, play hard and dress to impress. Why would you skimp on something like a desktop when it could be just the thing you need to get ahead of your competition? Get yourself an Edge!

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