In case you missed the exciting news, Lenovo reached another green leadership milestone last month in Shenzhen, winning the world’s first TUV Rheinland green certification. If you’re not familiar with green certification standards, TÜV Rheinland has a reputation as one of the strictest international environmental standards. Specifically, the ThinkVision LT2323z monitor became the world’s first product to earn TUV Rheinland’s Green Product Mark recognition – an endorsement that demonstrates the commitment of brand name owners – like Lenovo - to the environment, sustainability and society. This recognition is another notch in the ThinkVision green leadership belt and reaffirms Lenovo’s commitment to reducing power consumption and increasing use of post-consumer recycled content. While we’re  extremely honored to have one of our products be the program’s inaugural recipient, some of you may be thinking, what’s the big deal?

For starters, the LT2323z uses up to 85 percent post-consumer content – that is, content that has been discarded by consumers as waste but diverted from landfills to be recycled and used as a new product. The LT2323z also employs advanced green packaging techniques – we ship it in paper cushion wrap versus the traditional plastic cushion, and use fully recyclable packaging made from recycled materials.

And it isn’t just the green milestone that makes the LT2323z such a cool monitor, it’s also the world’s first Microsoft® Lync™ Certified VoIP Monitor, which means the LT2323z can serve as a VoIP “phone” complete with built-in webcam and microphone.

As the world’s second-largest PC manufacturer, we’re always looking for ways to adapt impactful business practices as we continue to expand our reach and product portfolios. We don’t want to just be the PC manufacturer “for those who DO” -- we want to stand behind that mantra and DO it in a way that also helps the world around us in which we work and play. Our commitment to developing sustainable practices and reducing our own carbon footprint in the world is one of the ways we DO, rather than say.

Melvin Teo is the Director of Product Marketing for Lenovo’s Visuals Business Unit.