Inquiring Minds Want to Know: Top Five Questions at CES
Every Consumer Electronics Show passes by our PR team in a voracious whirlwind of new product announcements, bestowing of awards - we snagged 44 this year - and hundreds of meetings with press, analysts, customers and business partners from around the world.
By the 50th meeting, we can easily anticipate the questions before the person asking them finishes. While you’d think hearing the same question 100 times in a row would drive you mad, it actually helps us make sure we’re doing our best to explain our products.
Our first table PC, the IdeaCentre Horizon, got most of the questions but we had quite a bit of interest on our other superstars - the IdeaPad Yoga 11S, ThinkPad Helix and IdeaPhone K900. Below are some photos from our CES product showcase at the AquaKnox restaurant (inside the Venetian Hotel) and a list of some of the top questions, plus our answers.
The Horizon 27” table PC is awesome, but who is this product geared toward?
We built Horizon foremost for families, particularly moms, who could use this to replace their home PC. It’s an excellent all-in-one desktop plus more, given its ability to lay flat and provide an immersive “edutainment” experience. We also see it as a great fit for education – imagine it in classrooms where students and teachers engage in a deeper level of interactive group learning, instead of in a 1:1 scenario.
What’s next for this new table PC category?
Horizon and the table PC category signify a shift from individual, personal computing to an era of interpersonal, shared computing. Also exciting is Gamma, a new 39-inch concept table PC, that we showed off at AquaKnox. Gamma helps frame some of the other ways that bigger screen table PCs can be used, like in work situations where people collaborate together. Architecture, advertising or any number of creative activities are natural potential uses.
What’s the difference between the Yoga 11 and Yoga 11S?
We launched the Yoga 11 with Windows RT in October 2012. It gives you a compact convertible PC with four modes - stand, tablet, laptop and tent. Its brother, the Yoga11S, is a full Ultrabook 11-inch” version of the Yoga. Because it’s an Ultrabook, it has an Intel processor inside. Plus the 11S gives you a full Windows 8 experience.
Is the new ThinkPad Helix a laptop or tablet?
Actually it’s both, but we’re calling it an Ultrabook. It’s extremely mobile at under 4 pounds (combined tablet and base), has up to 10 hours of battery life and has a high definition 11.6-inch Gorilla Glass touch screen. It’s the latest addition to our convertible family and has something special - a unique ‘rip and flip’ design that makes it a tablet when you want to browse and consume content, and a laptop when you want to be productive. We think it’s the best of both worlds.
The K900 is a beautiful phone, when can we expect to buy Lenovo smartphones in the U.S.?
This year, we’re expanding our smartphone portfolio to a number of countries, on top of China and the additional five we launched in 2012 - Russia, Vietnam, Philippines, Indonesia and India. We’re focused first on making the most of opportunities in markets with high growth potential. We’ll continue bringing our phones to new markets around the world this year so stay tuned for which country is up next.
If you weren’t able to make it to CES, we’d love to hear from you. What questions do you have? Leave a question or comment below and we may just do a CES Q&A part two with some of the best “at home” questions!