Events & Initiatives

Yuanqing and Catherine Ladousse enjoy the end of a long day at MWC 2014

Yuanqing and Catherine Ladousse enjoy the end of a long day at MWC 2014

 

David Roman with new awards
David Roman with new awards

The last week of February was an amazing one in Barcelona, Spain – home to Mobile World Congress (MWC), the world’s largest mobile trade show. New phones, tablets, mobile apps, and more, made their debut on one of the most important stages for the industry.

And for the first time ever, Lenovo was on the show floor making a clear, bold statement that it is among the world’s best when it comes to mobile tech.

New Products Wow Crowds

New products like the Yoga Tablet 10 inch HD+ and a full line of S-series smartphones made their debut, along with an end-to-end lineup of DOit apps that bring a new meaning to speed and ease for smartphone users everywhere.

In addition to these new crowd pleasers, Lenovo’s booth was full of Vibe Z and Vibe X smartphones, Yogas, mobile Win8 products, and so much more.

New Firsts

Not to be outdone by the S-series and new Yoga Tablet winning product awards, for the first time ever, Lenovo received an award for a mobile app – its blazing fast SHAREit app.

And while this was the first time Lenovo has ever had a trade show presence, that didn’t stop its booth from winning multiple praises from the design community and GSMA’s CEO.

While the team packs their bags and head home, many will remember MWC 2014 as the time when Lenovo embraced being out on the floor, talking to new consumers and fully realizing a vision come true – one of a computer company that has quickly become a strong PC+ leader.

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