CES 2012: For the Consumer, By the Consumer
Luis Hernandez is the vice president, ThinkPad Edge Business Unit, for Lenovo.
As the dust settles from yet another busy CES, it’s is only fitting we take time to reflect on what we learned from the largest ever consumer electronics show – this year’s had more than 150,000(!) attendees from around the world – all making the pilgrimage to Las Vegas.
From a business perspective, we had a great show. We saw lots of excitement around our ultrabooks, new AIO and personal cloud strategy - which is all about integrating content across devices, whether it’s a PC, tablet, smart TV or smartphone. We felt beyond honored to receive 19 great awards, and we certainly didn’t mind seeing IDC’s latest report on our market share climb to 14.0 percent and 37% growth this past quarter.
But what I, and I think I speak for many of us here at Lenovo, found most gratifying about CES is that Lenovo absolutely thrived at a show that is entirely dedicated to the consumer – not businesses. I’ve been thinking about that over the past few days. First and foremost, we are a company comprised of tens of thousands of consumers. Granted, some may have a few more engineering degrees than most consumers, but nevertheless we have the same demands for technology that you do: we expect reliability, cutting-edge features and a dash of style. It’s the consumer in each of us at Lenovo that translates into products that shine at CES.
It’s also why you see consumer-oriented features in Lenovo products that aren’t exclusively the domain of consumers. For instance, our latest ThinkPad Edge laptops within our small-to-medium (SMB) product line have smartphone-like fast boot-up and HD+ display resolution, a hi-res webcam and come in an array of cool colors – all features you’ll find in many of our consumer offerings. We then couple those features with must-haves for SMBs, such as greater durability, security and tools that allow users to work efficiently, whether they’re at the office or on the road. For example, Lenovo SMB users would be pleased to find Personal Cloud Storage capabilities on our latest SMB laptops, letting users share and sync files across multiple devices from anytime, anywhere.
The same can be said for the products we offer users in large businesses, whether touch-enabled, fast-start ThinkPad tablets, multimedia-enhanced IdeaCentre desktops or ultraportable ThinkPad X-Series laptops. All are heavily influenced by consumer demands, yet tightly integrated with capabilities that reflect our deep understanding and rich heritage in business computing.
This year’s CES was certainly a capstone for us. It highlighted our vision for consumer technology and our direction as a company, provided a great forum for us to engage with our customers and industry partners, and gave us a chance to show off our technology.
What did you learn at CES? Let us know in the comments below.
