Events & Initiatives ThinkStation

ThinkStation C30 makes friends at Comic Con 2013

ThinkStation C30 makes friends at Comic Con 2013

It’s a fact, Lenovo has incredible momentum.  According to the latest from IDC and Gartner, Lenovo is #1, the leader in worldwide PC market share.  We also continue to climb the rankings of the Global Fortune 500.  A key driver of this success is the power of the Think brand.  However, if there is one industry where the Think brand has yet to dazzle, it is in media and entertainment. Conventional wisdom is that the creative types fueling the industry just want sexy devices, not the iconic black box known as ThinkPad, designed for corporate customers.  And if ThinkPad can’t attract media and entertainment customers…well, what hope does ThinkCentre, ThinkServer, and ThinkStation have of cracking the market? This isn’t to say that Lenovo doesn’t have some fantastic media and entertainment customers.  Customers like Bit Theory™ specialize in cutting edge after effects for the film industry.  In fact, it was Allen Bolden, Bit Theory President, who suggested partnering with them to create a virtual experience we could demonstrate at Comic-Con….that’s right, ThinkStation at Comic-Con!  While Comic-Con is in no danger of being confused with Autodesk University as an event ripe with opportunity for ThinkStation sales, it was nevertheless, enlightening. I was introduced to influential IT decision-makers, as well as, product users in the media and entertainment industry.  If...

Continue reading “When It Comes to Selling Solutions to the Media & Entertainment Market, Don’t Believe the Hype”

After two weeks on the road, exhibiting at PLM World in Dallas, TX and then PTC Live in Anaheim, CA, our staff and workstations have all made it back to their respective homes. Both of the events proved to be an excellent opportunity for connecting with prospects in a variety of industries. We showed off the latest and greatest in the world of Lenovo ThinkStation workstations, displaying the full product family while highlighting the ThinkStation S30 and ThinkVision 30” monitor. These products especially impressed users with their performance and clarity with CAD applications. Thanks to a well branded tradeshow booth and a high level of visibility through our show sponsorships, Lenovo further solidified our strong presence in the Manufacturing and AEC markets.   Booth traffic was steady each day. Several visitors stopped by with follow up questions and comments after the “Tips and Tricks for Selecting the Right Workstation” session presented by Tom Salomone, ThinkStation Vertical Marketing Manager.  At no surprise to the team, the remote workstation demo was a hit with attendees, even garnering attention from multiple media groups. The demo, using a ThinkStation D30 and ThinkPad Tablet 2 showcased virtual use of Simens NX and PTC Creo applications (at the respective events). Our team received positive feedback on the demo, specifically related to the favorable feedback time and ease of use. Naturally, no show is complete without...

Continue reading “ThinkStation Tradeshow Recap”