Events & Initiatives ThinkPad

Lenovo INfluencers with Chief Marketing Officer David Roman During IFA 2013

Lenovo INfluencers with Chief Marketing Officer David Roman During IFA 2013

Each year, Lenovo participates in major consumer electronics shows around the world in a big way. This week, we are at IFA in Berlin to unveil some of our latest PC+ devices. To help us get the word out, we took along  several members of the Lenovo Influencer Network (IN) including Andreas Gotthelf. In the post below, Andreas shares his perspective on the events and experiences in his two days at IFA with Lenovo. (Translated from German.) This year’s IFA is simply the most stunning electronics show I have seen yet. I’m one to know that since I went to CES 2013 in January. The press conference on day one was very crowded with over 200 journalists closely listening to Lenovo´s executives. Of the many products introduced, my favorites are both convertibles: the Yoga 2 Pro and ThinkPad Yoga, despite Lenovo announcing  many new offerings in  their product portfolio including smartphones and tablets. The Yoga 2 Pro offers a great screen with amazing  resolution,  the world’s highest  at 3200X1800  pixels (QHD+). Also, it’s thinner and lighter than the previous 13- in Yoga and even has  a backlight keyboard too. Here you see a picture, featuring Nick Reynolds showing our group the new Yoga 2 Pro. But if you are a business user you´ll have different needs than a consumer, like rigidity or docking capability. That’s why Lenovo made the ThinkPad Yoga. The chassis is made of magnesium...

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Fashion models are ultra-thin, stylish, and seem to float on the catwalk.  Lenovo’s new design-conscious ThinkPad S531 is ultra-thin and features bevelled edges that create the illusion that the laptop is floating over a desk. Given everything that models and Lenovo’s latest have in common, it was a match made in heaven to introduce the S531 at London Fashion Week in conjunction with the men’s collection of Chinese designer Xander Zhou. Optimized for Windows 8 and aimed at the small business market, the ThinkPad S531 offers 15 percent faster processor speed than previous generations. As our first 15-inch ThinkPad Ultrabook, the machine is ideal for those who want a combination of design and substance, offering exceptional performance for work and a stylish, uncluttered design that makes a strong fashion statement.   “The progressive design of our ThinkPad S531 will help small businesses impress their customers. We pack a punch behind that style, however, as we are committed to delivering genuine substance with improved performance, battery life and legendary ThinkPad reliability,” said Vincent Fauquenot, VP Products and Channels, Lenovo EMEA. “The ThinkPad S531 offers an intuitive Windows 8 experience with the power needed to accelerate productivity.” The S531 is one of the first ThinkPads to feature Lenovo OneLink technology, which allows users to connect to the ThinkPad OneLink Dock, offering a...

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After two weeks on the road, exhibiting at PLM World in Dallas, TX and then PTC Live in Anaheim, CA, our staff and workstations have all made it back to their respective homes. Both of the events proved to be an excellent opportunity for connecting with prospects in a variety of industries. We showed off the latest and greatest in the world of Lenovo ThinkStation workstations, displaying the full product family while highlighting the ThinkStation S30 and ThinkVision 30” monitor. These products especially impressed users with their performance and clarity with CAD applications. Thanks to a well branded tradeshow booth and a high level of visibility through our show sponsorships, Lenovo further solidified our strong presence in the Manufacturing and AEC markets.   Booth traffic was steady each day. Several visitors stopped by with follow up questions and comments after the “Tips and Tricks for Selecting the Right Workstation” session presented by Tom Salomone, ThinkStation Vertical Marketing Manager.  At no surprise to the team, the remote workstation demo was a hit with attendees, even garnering attention from multiple media groups. The demo, using a ThinkStation D30 and ThinkPad Tablet 2 showcased virtual use of Simens NX and PTC Creo applications (at the respective events). Our team received positive feedback on the demo, specifically related to the favorable feedback time and ease of use. Naturally, no show is complete without...

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Change in ThinkPad design typically evolves rather than making radical moves. Talk to stewards of the brand, David Hill or Aaron Stewart, and each of them will tell you that any tweaks to this hallmarks’ design come only after hours of excruciating and detailed thought. You’ll be hard pressed to find anyone who says we change for change’s sake.  So when we do, it’s deliberate and for the better. That said, it’s hard to make everyone happy. Any time we make the slightest change, we get reams of comments – some “thank you” and “I love this,” and some, “What are you doing?” and “Don’t mess with it.” We truly appreciate those strong voices because it shows us your passion for technology and ThinkPad.  To reach the top, products and companies continually reinvent themselves – just look at eBay or Amazon. We’re doing it too by moving from a PC company to a PC+ technology company with new products like smartphones and smartTVs in many countries across the world. To take it back to ThinkPad, we want to retain the right amount of ThinkPad-ness that satisfies our loyal customers who’ve always valued it while modernizing ThinkPad under the influences of consumerization’s focus on simplicity, interoperability and connectedness. We’ve pinpointed that important balance with the new ThinkPad T431s, a laptop that answers the question, with...

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When indie filmmaker Michael Suan set his sights on creating a silent action movie, ThinkPad laptops came into play – not just as high-tech props but as the engine to slice and dice thousands of hours of raw footage and then the tool to stitch the digital frames into the master art form that Suan had continually imaged and reimaged in his mind. In the following Q&A, we delved into the mechanics of his latest creation and how he transformed the abstract into a 114-minute long piece of film noir. Q. Tell me about the film – what’s it about and why the name AKP: Job 27. A. AKP: Job 27 is one of those things that I've talked about doing since film school. Every time I mentioned the idea people would tell me how crazy I was. The notion of shooting a feature-length film without a single line of spoken dialogue in a modern setting seemed far-fetched to say the least. But having seen Luc Besson's "Le Dernier Combat" and Kim Ki Duk's "Bad Guy" I was certain that, given the right story, the film could be done. You see, unlike traditional silent cinema that contains no sound and uses title cards for dialogue, AKP: Job 27 uses a form I call modern silent which contains sound but no dialogue at all. The film plays the same as any other film with sound, but the characters do not speak on screen - ever. This is a style of filmmaking that I've been exploring throughout my career, and only now have I placed it into a feature-length form....

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