Events & Initiatives IdeaTab

Their name is LIFE, Lenovo's Newest Future Icon.

Their name is LIFE, Lenovo's Newest Future Icon.

Are you "that person" in your crew that is always up on the newest artists and tracks before anybody else? If so, you'll want to check out the Future Icons channel inside the Lenovo Companion app, available exclusively on Lenovo Windows 8 systems. Future Icons brings you exclusive behind-the-scenes music and videos from artists we've tapped as the next big thing. They will share with you how they use digital music creation to get their sound, and hopefully inspire you to start making some tracks as well! Our newest Future Icon is the alternative rock band called LIFE. The band consists of  Los Angeles natives Moi J Quinn,Sean Chapman, and Matthew McEwan, and offers a distinctive SoCal sound reminiscent of 311 and Sublime. Their exciting debut EP, R U D W N? drops June 18, 2014, featuring their first single of the same name. (If you're in the Los Angeles area, they will perform at their album release party at the legendary Roxy nightclub in Hollywood June 18.)  Moi, Matt and Sean were first known as the founders of Southern California band Tomorrow's Bad Seeds, and spent nearly a decade engaging a diehard fan base with three full-length albums as well as successful stints on Warped Tour. However, their muse suddenly morphed right before their eyes. "It wasn't planned out," recalls Sean. "We just started writing music, and it awakened something different within us. It wasn't...

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ThinkStation C30 makes friends at Comic Con 2013

ThinkStation C30 makes friends at Comic Con 2013

It’s a fact, Lenovo has incredible momentum.  According to the latest from IDC and Gartner, Lenovo is #1, the leader in worldwide PC market share.  We also continue to climb the rankings of the Global Fortune 500.  A key driver of this success is the power of the Think brand.  However, if there is one industry where the Think brand has yet to dazzle, it is in media and entertainment. Conventional wisdom is that the creative types fueling the industry just want sexy devices, not the iconic black box known as ThinkPad, designed for corporate customers.  And if ThinkPad can’t attract media and entertainment customers…well, what hope does ThinkCentre, ThinkServer, and ThinkStation have of cracking the market? This isn’t to say that Lenovo doesn’t have some fantastic media and entertainment customers.  Customers like Bit Theory™ specialize in cutting edge after effects for the film industry.  In fact, it was Allen Bolden, Bit Theory President, who suggested partnering with them to create a virtual experience we could demonstrate at Comic-Con….that’s right, ThinkStation at Comic-Con!  While Comic-Con is in no danger of being confused with Autodesk University as an event ripe with opportunity for ThinkStation sales, it was nevertheless, enlightening. I was introduced to influential IT decision-makers, as well as, product users in the media and entertainment industry.  If...

Continue reading “When It Comes to Selling Solutions to the Media & Entertainment Market, Don’t Believe the Hype”