We created the Yoga 11S Silhouettes video to capture the flexibility and fluidity and to wow audiences online. If you haven’t seen it yet, check it out here. We didn’t stop there though. We’re always looking to try new things, so we took the video to an unconventional venue – the side of buildings in New York City. For two nights in June, with our friends at Alt Terrain, we took the Yoga video on a tour of New York City’s most famous spots – Union Square, the Empire State Building, SoHo, the Lower East Side and more. We also timed this around when you can buy a Yoga at Best Buy stores in the U.S.
If you missed the live-projection or are one of our many readers around the world, here are a few of our favorite photos from Yoga and The SILHOUETTES projections.
The SILHOUETTES video was hard to miss in Union Square and was conveniently located down the street from Best Buy where people could go check out the Yoga 11S for themselves.
Using Instagram, we posted clues and snapshots of our next screening location. Here, we captured the video in action near the Empire State Building.
Yoga and the iconic Empire State Building
One bystander stops in the middle of the bustling streets of West Village to snap a photo of the Yoga in action