When It Comes to Selling Solutions to the Media & Entertainment Market, Don’t Believe the Hype

ThinkStation C30 makes friends at Comic Con 2013

It’s a fact, Lenovo has incredible momentum.  According to the latest from IDC and Gartner, Lenovo is #1, the leader in worldwide PC market share.  We also continue to climb the rankings of the Global Fortune 500. 

A key driver of this success is the power of the Think brand. 

However, if there is one industry where the Think brand has yet to dazzle, it is in media and entertainment. Conventional wisdom is that the creative types fueling the industry just want sexy devices, not the iconic black box known as ThinkPad, designed for corporate customers.  And if ThinkPad can’t attract media and entertainment customers…well, what hope does ThinkCentre, ThinkServer, and ThinkStation have of cracking the market?

This isn’t to say that Lenovo doesn’t have some fantastic media and entertainment customers.  Customers like Bit Theory™ specialize in cutting edge after effects for the film industry.  In fact, it was Allen Bolden, Bit Theory President, who suggested partnering with them to create a virtual experience we could demonstrate at Comic-Con….that’s right, ThinkStation at Comic-Con!  While Comic-Con is in no danger of being confused with Autodesk University as an event ripe with opportunity for ThinkStation sales, it was nevertheless, enlightening.

I was introduced to influential IT decision-makers, as well as, product users in the media and entertainment industry.  If nothing else, I learned one thing….when it comes to selling solutions to this industry, don’t believe the hype.  They are less concerned with “sexy” systems, and more attracted to devices that make it easy for their ideas to come to life.  And this is something Think branded products do extremely well.

But don’t take my word for it, listen to Stjepan Sejic, artist for Top Cow® Comics.




Written by Guest Blogger: Greyson Davis (WW ThinkStation Marketing Team)