The Way to a Mother’s Heart? Consider Tech

It’s that time of year again to honor the women who put us on this planet. Rather than flowers, chocolates or funny-smelling perfume, what better way to show a mother she’s appreciated than with a shiny, colorful, brand new… mobile device or PC? That’s right. I love it when I get technology gifts. Have you considered that the way to a woman’s heart today – your mama’s included – might just be through electronics?

According to a new study from the Consumer Electronics Association (CEA), women’s interest in technology has increased in the last five years, with eight in every 10 women now interested in consumer electronics products. Even the spending gap between genders is shrinking; with women spending on average only $61 less on consumer electronics than men in 2011 (the CEA’s previous study calculated a spending gap of about $200).

When it comes to mobile devices like tablets and smartphones, a recent study by Park Associates found that women are more interested AND likely to purchase these devices than men.  Not surprising when you think of the challenging schedules today’s moms face – juggling day jobs with family, social and extracurricular activities - all while attempting to stay unruffled and chic. Women want tools that look good, but more importantly, can keep up with their hectic lives.

One of the hot new products from Lenovo might just be the perfect choice to spoil your mom on her special day! Our products are thoughtfully crafted to complement each individual’s lifestyle, fusing function and ease with stylish designs. Some of the latest additions to our Idea portfolio include:

A1 tablet: it’s not just pretty in pink—and blue—but is super sleek and portable, at 7 inches, so it fits perfectly in any purse. It also has offline GPS for busy moms rushing from work to Parent Teacher Night, and even a durable roll cage for those unanticipated drops while grocery shopping.


IdeaPad U300s Ultrabook: An ultra-thin all-aluminum design in chic Clementine Orange or Graphite Gray hues for the style-minded, rapid 10-second boot and eight hours of battery life for uninterrupted email tackling and Web surfing.


For those moms who know that good things come to those who wait, these two Idea products are coming soon:


IdeaCentre A720: Available later this month, the A720 is the industry’s slimmest 27” all-in-one, measuring less than an inch, and combines a frameless display with 10-point multi-touch. It boasts a screen that can fold back to a 90 degree angle and room-shaking Dolby Home Theatre V4 audio and Lenovo High-Sense (720p HD) Webcam for a stylish and fun addition to the home. This product is also great for getting the whole family involved with touch enabled multi-player games!


IdeaPad U310/U410 Ultrabook: Slated to announce next month, these ultrabooks are notebook thin for slipping into purses, have Dolby Home Theatre System for amazing sound quality and come in an array of fun colors.

So to all those stumped for a great gift for the special moms in their lives – there are, in fact, gifts that match the beauty and brains of their recipients. Happy Mother’s Day!