Lenovo Bets on CYOD

When you think about it, the BYOD (bring your own device) trend hasn’t so much been welcomed by organizations as much as it has been imposed on them. As employees become attached to their personal mobile devices, they have brought them into the workplace and used them for work-related and personal tasks.

Rather than resist the trend, ZDNet estimates that 61 percent of businesses have sought to accommodate it. Businesses believe BYOD boosts morale while encouraging productivity and creativity. But while the approach may be good for employees, it’s often a nightmare for IT departments that have to figure out how to secure and manage an array of devices, some of which may be unfamiliar and untested.

At Lenovo, we think there is a better way – CYOD (choose your own device). This displaces BYOD by placing control back in the hands of the IT organization and restores order to device management. With CYOD, IT organizations have the opportunity to review, test and certify those devices that meet a company’s requirements, such as interoperability with business applications. Once a company approves mobile devices and computers for use, employees can have them.

We are confident that CYOD is the way of the future.

As my colleague Chris Frey, Lenovo's vice president of North America commercial channels and SMB, told CRN in November: “As the IT organizations start getting control of their environment again, and I think that is going to happen (in 2014), they may want to tell their employees, ‘Don't bring your own device, choose your own device and I can buy it through one route, which is my route through my business partner.’”

“I want the partner and the customer to have the ability to have a commercial device, and a potential consumer device that can be bought through one route, versus telling the customer, ‘Buy commercial from me and go to a retail store.’”

In your trusted advisor role, I believe you as our partners stand to benefit from the CYOD approach by counseling clients on which devices conform to corporate standards and support productivity goals. You have a chance here to enlighten clients on how CYOD combines the best of both worlds: It allows employees to use familiar devices while organizations retain control over the devices, thereby protecting themselves from potential management and security issues.

At Lenovo, we have expanded our portfolio in recent years to include tablets and multimode notebooks, which combine tablet and laptop capabilities, giving you an array of choices to help clients make CYOD decisions.

To assist you in these endeavors, we have put together Combat Kits that you can purchase and pass on to clients. The kits contain a variety of Lenovo devices that end users can get their hands on to decide which models best suit their requirements.

What do you think? Are your clients ready to replace BYOD strategies with CYOD?