As Team Lenovo arrives for this week’s Mobile World Congress, we do so riding a huge wave of growth and success in the mobile tech market.
Our smartphones and tablets—once seen as a limited play in a few select markets—are now popping up all over the globe and meeting with critical acclaim. As the tablets gain share, the phones now sell (and sell well) in 26 countries. That’s a far cry from just 18 months ago when that number was one.
Mobile World Congress (MWC)—held annually in gorgeous Barcelona—is the world’s largest exhibition for the mobile tech industry, with some 75,000 aficionados in attendance. Lenovo’s presence this year will be its largest ever, and it promises to be a signature moment as we step confidently onto the world stage in mobile.
Our home for the week is a 785-square-meter space in Barcelona’s Fira Gran Via. Our hybrid stand will be divided into 25% public showcase area and 75% private hospitality area where our staff will host customer meetings and do media interviews. We will showcase our full line-up of mobile devices, including smartphones, tablets and multimode PCs. In addition, we will have a theatre area in the stand for live product demos, audience interaction and entertaining.
There’s a statistic that underscores both the emergence of our smartphone/tablet product lines and their strategic importance to the company. Here it is: while we’re still proud to say we’re the world’s #1 PC company, we now sell more mobile devices than we do PCs. (No wonder we’ve taken to using the term “PC+” to describe our business.) Another angle on that same stat: Lenovo now sells 4 devices every second—and most of them are not PCs.
The theme for this year’s MWC is “Creating What’s Next.” We like that notion—we identify with it as we consider MWC a platform on which we can differentiate ourselves among the 1,700 other exhibitors, showcasing our innovative products to a large, astute audience.
Stay with us all week for news and (just maybe) a couple of new product reveals. Join the ongoing conversation on Facebook, Google+ and Twitter. And be sure to follow the action via the hashtags #LenovoMWC and #MWC14. It ought to be a lot of fun.