Globant: Charging Ahead with Massive Competitive Edge

When one thinks of high-tech leadership, Argentina doesn’t immediately come to mind. But it’s there that Globant, a cutting-edge software development shop, found its home. Founded in 2003, the company is now a $200 million business that employs more than 3,500 people. When it was listed on the New York Stock Exchange in 2014, it was the first Argentine tech company to do so.

Globant specializes in outsourced tech work primarily on behalf of US customers, the same niche occupied by many offshore companies in China, India, and other parts of Asia. But Globant has one sneaky advantage that gives it a leg up: Argentina’s time zone puts it only one hour ahead of New York, compared to nine hours in Delhi, for example.

The ability to engage in real-time communications with its customers has given Globant a massive competitive edge, which Globant leverages further by pouring resources into its personnel. Teams are assembled not by résumé but by “Glow,” a “smart staffing” software tool the company developed. Glow considers myriad variables when staffing a project, including employee personalities, prior project work, and career goals. One in five Globant employees actually work on-site with Globant clients rather than at the home office.

Today, the company is charging ahead with 26 development centers in seven countries and a market cap that hovers around a cool $1 billion.


In the multi-part feature with WIRED Brand Lab, we look at Eight Global Brands That Stand for Spectacular Reinvention. Check all eight stories from the series here.

Rahil Arora leads Lenovo’s Customer Stories program.