Getting to Number One

Laptop Magazine just published their annual Best & Worst Laptop Brands for 2012. Lenovo was well positioned once again in the number two spot with an overall score of 84. The ranking includes scores for both ThinkPad and IdeaPad. In case you're curious, Apple topped the list with 88 points.  A gap of just 4 points is not so big. More about that later.

The overall brand scores are determined by adding scores in the following categories:

Reviews, 20 Points Possible

Design, 15 Points Possible

Keyboards & Touchpads, 15 Points Possible

Tech Support, 15 Points Possible

Displays & Audio, 10 Points Possible

Value & Selection, 10 Points Possible

Software, 5 Points Possible

Innovation, 5 Points Possible

This is the overall scorecard summary for Lenovo as it appears in the Laptop Magazine article.

2nd Place: Lenovo

Trusty and reliable, the Lenovo brand also held on to its No. 2 spot from last year. While it only topped two categories (innovation and customer service), Lenovo consistently scored well, winning accolades for its keyboards and touchpads as well as value and selection. We also look forward to a bright future for the brand, with such upcoming Windows 8 devices as the Lenovo IdeaPad Yoga.

I pulled these two excerpts from the Lenovo specific ratings page that relate to design, keyboard and touchpads.

Design: 11 out of 15 points

The ThinkPad X1 proved that Lenovo is willing to take some risks with its iconic business brand, sporting a soft-touch finish and modern, chiclet-style keyboard. The ThinkPad Edge line is a little flashier, with such models as the E420s dressed in Moss Black and edge-to-edge glass. Lenovo's first Ultrabooks were a mixed bag, however. The all-metal designs were sleek, but had sharp edges and lacked SD card slots and backlit keyboards.

Keyboard & Touchpads: 13 out of 15 points

Lenovo's business and consumer notebook's input devices couldn't be more different. The business-y ThinkPad line sets the gold standard with the best keyboards around, accurate touchpads and time-saving pointing sticks. The consumer-focused IdeaPad line uses Accutype keyboards with smile-shaped keys, which offer good spacing but not the best feedback. Lenovo's touchpads with discrete buttons, offered a highly accurate experience, but clickpads with integrated button.

 I want to ensure Lenovo earns the number one ranking in 2013

I really want to close the gap and take the number one ranking for 2013. Within the design category alone there is enough room to get the four points we need. The keyboard and touchpad category has another two points available. Obviously topping the rankings is a moving target, but I want to make sure we focus on the right items. I certainly have my ideas on how to get there, I would be interested to hear yours.

David Hill