Guest Post by Quinn O'Brien, Vice President, Global Brand Strategy, Content & Design, Lenovo

A reindeer herder in Norway tracks his herd…

A school teacher in Greece uses animation and stop-motion filming to turn students onto academics…

A graduate student in Germany pursues her master’s degree in economics, law and politics…

A banjo player in Finland masters his craft...

The thread connecting all these distinct and amazing individuals – Lenovo PCs.  This is what transforming our brand looks like in real time, thanks to crowdsourcing. With Tongal, we’re finding customers in a new way, and we’re sharing the stories of how our technology improves their lives. These are lives that never stand still, just like our brand promise. How we captured the videos mattered to us – we crowdsourced it all, from finding users to scripting to production.

Our first customer stories hail from the rich and varied cultures of Europe. We’re now scouring the U.S. to find some of the most interesting people using our PCs in the most interesting of ways. If you think you’re one of them, let us know in the comments section below.


Olof, a reindeer herder who lives in the mountains of Norway, uses his YOGA 3 Pro as a GPS to track his reindeer herd.
 

Agata, a school teacher and founder of Story Lab in Greece, teaches animation and stop-motion filming to young students and uses her YOGA Tablet 2 Pro to create more interactive experiences in the classroom.
 

Jean, a graduate student in Germany, uses a Lenovo ThinkPad as her productivity tool of choice to complete her master’s degree in public economics law and politics. 
 
 
Jukka, a Finnish banjo player, uses a Lenovo YOGA 3 Pro Notebook to help him practice his craft.