9 Principles For Great Branding By Design

Do you know what it means to be a Jeep?

Fastcompany.com just published a new blog called 9 Principles For Great Branding By Design. I'm one of the three designers interviewed by the author, Mark McNeilly. The others include Bob Brunner, former manager of design at Apple, and Joe Doucet, up and coming design star. Thanks to Mark for putting this blog together about a topic I find personally interesting and important to the field of design. There are few products that have a stronger design and branding connection than a ThinkPad.

David Hill