As a member of the seasoned product marketing team that launched the System x X6 family of servers, Kathy Holoman has a rich history in technology marketing. Prior to joining the Lenovo Enterprise Business Group, Kathy held high-impact global technology marketing roles in four Fortune 100 companies—IBM, HP, EDS, GE—and one Global 500, Schneider Electric. Her mission in life has always been to help sellers to articulate — and buyers to understand — solution positioning, value propositions and competitive differentiators. She translates technology attributes into tangible business value.

Kathy’s ability to “tell the story” across a variety of marketing media and a span of several languages has been recognized not only with corporate awards such as the IBM Global Leadership Award, but also with Addy Awards for advertising, two international global events marketing best of show awards, and a top-three graphic design award in a field of more than 17,000. Read more on LinkedIn or follow @techiewahoo on Twitter.