Brian Leonard is vice president of Design for Lenovo’s PCs & Smart Devices business group. He leads the global design team responsible for all consumer, commercial and SMB personal computers and smart device based offerings, including the legendary ThinkPad, multimode Yoga, IdeaPad and Lenovo Legion gaming product lines. He is a veteran award-winning industrial designer with numerous patents, publications and museum exhibitions under his belt.

Prior to this role, Brian was executive director of Lenovo’s Laptop Design. He first started his tenure at Lenovo with IBM. Raised in an IBM family, Brian has been influenced by computers for as long as he can remember.  As an IBM intern he fell in love with the concept for what would become the first ThinkPad. Brian later became an IBM industrial designer, where he drove the design for servers, desktops, and peripherals—influencing everything from large enterprise computing to the smallest mice – as well as driving the design of the ThinkCentre brand.

Brian also spent 10 years at Dell where he successfully led design teams for XPS laptops, Alienware gaming and Latitude laptops. He then lead the Next Gen design team for three years focused on design strategy across all personal computing products.

Brian holds undergraduate and graduate degrees in Industrial Design from North Carolina State University. He lives with his family in Chapel Hill.