Design ThinkCentre

I just got word from the Industrie Forum Design Hannover that the ThinkCentre M90z we designed has been honored with a 2011 design award. Out of a total of 2,756 entries by 1,121 participants from 43 countries, the jury of the iF product design award selected their 993 favorites. We're very proud that our work was included in their final selection. We posted a short video about creating the design a few months ago. I thought I would share my thoughts here about how I think we created a winner. Design recognition of this magnitude does not happen by chance. Typically, an awarded product is the end result of a long  journey that begins with the customer and ends with a product that solves a problem. Hopefully, it solves the problem in an engaging and meaningful way. That is where design talent comes into the picture. Between the beginning and end of any design project is a lot of hard work that is about having meaningful ideas and a focused drive to get the details right. I'll try to touch on a few of the ideas and details that I think helped make this a design an award winner. Multiple stand solutions offer the customer...

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Watch the video to see more about the design of the ThinkCentre M90z We've been working on a really cool ThinkCentre all-in-one that will be announced in the very near future. Sorry I can't give you an exact date. Like all good design, the journey starts and ends with the customer. Here is a sneak peek video about the final design and how we created it. Enjoy! David Hill

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ThinkCentre A70z with chrome wire form stand It's been a while since we got to design and introduce an all-in-one computer targeted at the business user. Lately we have been designing primarily towers and pancakes of various sizes. My team pioneered this category way back in the year 1999 with the watershed design of the NetVista X40.  The head turning design was done in close collaboration with our design guru Richard Sapper. It was a great experience for all involved. The trim flat panel based X40 was a serious counter punch to the overtly pudgy and candy colored CRT based offering introduced by a "fruit" company. Amazing how they have changed their design approach since then.  One reviewer humorously mentioned that the design we created looked as though it could beat up the "pudgy one"  after school and steal their lunch money. In 2001 we significantly updated the design of the X40. You can watch a short video we shot that highlights the design of the X41 on YouTube. The hair styles may look a bit dated but the computer doesn't. It was a dramatic improvement not only in terms of overall appearance, but also ergonomic flexibility, serviceability, configurability, and system performance. Domus magazine ran a major story on the X41 design which included the world's first, and I think only,

Continue reading “The Return of the Business Class All-in-One”

  Worms-eye View We just announced a series of new ThinkCentre all business desktops with a revitalized design. My favorite is the A Series tower. Towers just seem more interesting from a design perspective. The are almost like designing a skyscraper. Similar proportions and monolithic forms  make the connection for me. I guess I am not the only one to make this connection, so do many photographers.  Computer towers are often photographed for marketing materials with a perspective that strongly reinforces that connection. I have seen more worms-eye views of towers than I can even begin to remember. I admit they look more dramatic, menacing and powerful from a low angle, but these views have nothing to do with how you actually use or interact with one. Is the architecture connection one about drama or reality?  Previous Generation Tower as Seen From a Chair Lets face it , for the most part towers end up on the floor with a discombobulated snarl of cables, disgusting dust bunnies and last months cracker crumbs. We see them from above,  not from below. That epiphany was the inspiration for the new design. When we reviewed study models during the development process I refused to comment on the design unless the models  were placed on the floor and I was seated next to them like a real user. I wasn't trying to be an overbearing boss, my intention was to force a new way of thinking...

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