Danielle Uskovic leads Social Media Marketing at Lenovo Australia and New Zealand. She has been instrumental in establishing Lenovo Australia and New Zealand’s social media presence and developing its social strategic framework. She has a passion for building online communities that are engaged and making a difference. Danielle has catapulted Lenovo’s local social presence through key partnerships and advocacy programs. Working with social media experts like Darren Rowse of Problogger, technology influencers like Trevor Long of Your Tech Life, through to Social Not-For-Profit Organisations like Tunes For Change, World Vision Australia and Two Hands Project.

Previously in Danielle’s role as Environment Manager she worked co-operatively with Industry to strategically advise Government related to legislation and regulation in the areas of E-Waste, Energy and Packaging. Danielle ensured Lenovo Australia and New Zealand is a leader in environmental affairs and sustainability through involvement in key programs like the Australian Packaging Covenant and the Australia New Zealand Recycling Platform (TechCollect). Through Danielle’s work locally, Lenovo is the only PC company to be a signatory to City Switch, a National tenancy framework to reduce energy usage. During her time heading up environmental affairs she saved Lenovo over $500,000 in 2014.