Viewer response to “The Pursuit”—the new Lenovo action-thriller featuring our heroic Yoga PC—has been phenomenal. The short film is directed by Martin Campbell, the man behind Hollywood blockbusters such as “Green Lantern,” “Casino Royale” and “The Mask of Zorro.” “The Pursuit” is currently making waves all over the world, airing in television markets in many countries. The video continues Lenovo’s recent tradition of creating high-energy, engaging films for our major product launches. (You may recall “Seize the Night,” the film we released in June to highlight our Ultrabooks.) “Part of the start for the Yoga breakthrough was the success we had with Ultrabooks,” said Parker Ransom, Lenovo’s Director of Advertising. “It really felt like we hit on something with the cinematic treatment, and it resonated really well with young people, which we liked.” Saatchi & Saatchi, Lenovo’s global advertising agency, identified a list of possible directors for “The Pursuit.” The person we immediately put at the top of that list was Martin Campbell. “There was just no way we could pass up a James Bond director,” said Erin Heath, Lenovo’s director of global advertising. “The direction and...
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Lights. Camera. Action. The stars of this show? Lenovo’s newest Ultrabook (the IdeaPad U310) and Campus Movie Fest (CMF), the world’s largest student film festival and a premier outlet for the next generation of filmmakers. Making its official Hollywood premier last weekend, the Ultrabook short film “Seize the Night” was shown to crowds of young directors, aspiring actors, and Oscar-winning celebrities alike. In partnership with CMF, their 500,000 plus members are being challenged to develop their own ending to Seize the Night, with the winning treatments earning a production budget, an IdeaPad U310, and the ultimate prize of $15,000 (US). Our vision at Lenovo is to enable doers around the globe and help make their dreams a digital reality by putting the world’s best technology in their hands. As the weekend went on, I learned CMF shares the same vision with the goal of empowering the next generation of filmmakers with the hardware to create short films. The energy and excitement was at an all-time high as young filmmakers learned about the film-your-own-ending contest. For many, this opportunity represents the first time they would have a budget to do what they love – make a film. CMF members have until July 5 to...
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