As a Product Marketing Manager in Lenovo’s Enterprise Business Group, Beth is responsible for client-facing material such as data sheets, brochures, presentations and scripts. Beth works across the ThinkServer and System x marketing teams to promote brand activity through social media, including managing the brand LinkedIn and Twitter accounts, managing a team of bloggers and working with corporate to increase awareness through social interaction. Prior to joining Lenovo, Beth spent 18 years at IBM in various brand marketing and sales enablement roles.