Annabelle Thuan

This blog is a collaboration between Annabelle Thuan and Ken Timmons. Annabelle has had several roles at Lenovo and currently works in WW ThinkServer marketing. Ken also works in WW ThinkServer marketing at Lenovo, but many years ago, he was one of the engineers on the original IBM PC.  Annabelle: The year was 2005—astronomers discovered the dwarf planet Eris, Condeleeza Rice was sworn in as U.S Secretary of State, and Lenovo was expanding its global mergers and acquisitions footprint by acquiring IBM’s PC business. Much like the market buzz surrounding Lenovo’s current acquisition of IBM’s x86 (Intel-based) server business, the 2005 PC deal raised questions as to how Lenovo would turnaround a division that IBM had labeled a non-strategic business. Of course, we know the moral to the ThinkPad tale—in eight years, Lenovo catapulted ThinkPad’s meager seven percent worldwide share into the undisputed global PC leader at more than 18 percent share (*IDC Worldwide, PC Quarterly Tracker, 2Q13). This is how ThinkPad became the ubiquitous black box choice of enterprise and small business alike. It’s also how I was introduced to the brand when handed a ThinkPad for work in the early 2000s. What we don’t know is how the acquisition affected those involved and what we can learn from their stories and apply today. Enter, my colleague, Ken Timmons. Thirty years ago, he was one of the engineers on the original IBM PC, a...

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Interview by Worldwide Lenovo ThinkServer Marketing Manager, Annabelle Thuan. The Lenovo ThinkServer line began in 2008 with the release of the ThinkServer TS100. In six years, the business has gained momentum and grown exponentially. With recent news on Lenovo acquiring IBM’s x86 server business, Lenovo executives being quoted, “Attack the Rack”, and today marking Lenovo’s final product launch to round out its fourth-generation ThinkServer portfolio, we wanted to know exactly where Lenovo stands with its latest product addition, the ThinkServer RS140. How does the RS140 rack server fit into Lenovo’s current product portfolio, what are its differentiators and who will benefit from this product? To assist in this discussion, we posed a number of questions to Worldwide Lenovo ThinkServer Enterprise Portfolio Manager, Edgar Haren. Annabelle: What is your professional background? Edgar: I guess I’m a bit of a technology renaissance man. I’ve been in the technology sector for more than 18 years, and I’ve been fortunate to have a variety of roles along the way. My first job was building PCs for a local Value Added Reseller (VAR) in Houston. From there, I was in outbound marketing at BMC Software and then in Product Management for Hewlett Packard in their notebook and HPC server divisions. Prior to coming to Lenovo, I was working at Oracle where I was on the Product Marketing team for their x86 systems. ...

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