Atish Ghosh

All-in-One (AIO) PCs are changing the desktop game – literally and figuratively. From a business perspective, sales of AIOs are rising sharply. Lenovo is currently the No. 2 seller of AIO PCs.  From a user perspective, AIO desktops are changing the way we interact with our computer, encouraging interactivity directly vs. through a keyboard. What was once a machine that users sat in front of at eye level to compose documents and browse the internet has morphed into a flexible digital hub for the home, where touch and response is an integral part of the interaction with the PC. Case in point is the new IdeaCentre A720, which goes on sale today. First announced at the 2012 Consumer Electronics Show (CES) in January, the A720 is turning a lot of heads -- in many cases out of pure necessity due to the A720’s remarkable ability to fold completely flat.   The introduction of the A720 means that computing in the home will never be the same. Gone are the days of basic user type input and static computer output. Computing is much more dynamic now. Lying flat, for example, the A720 becomes a one-on-one table top air hockey field, or an extension of musical creativity where users can tickle the <digital> ivory keys of a piano. Pulled to its upright position, the A720 doubles as a home theater for watching movies or videos in any room of the house, or a cooking companion as a digital cook-book in the kitchen. The desktop has drastically...

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Route of the All-In-One (AIO) PC

Route of the All-In-One (AIO) PC

Atish Ghosh is the branding and messaging manager for Lenovo’s Idea Product Group. He’s lived in Beijing for more than a decade, with previous stints working as a journalist and in advertising. Back in the day, I remember how computers could take up a whole room. It was sometime in the early 70’s that the personal computer that fit on top of your desk came into being. Today, with urban housing prices skyrocketing in cities like Beijing, I know firsthand how difficult it can be to find dedicated desk space for your computer. I don’t need the latest projections from IDC to tell me that the tower desktop is certainly on its way out. In five years or so, it may become the proverbial dinosaur of the IT industry. But what if I need something more than a laptop or a tablet? Multiple PCs in the Home Seems to me, the only real way forward for desktop computers is the route of the all-in-one (AIO) PC. Thanks to rapid advances in technology, AIOs are growing slimmer and more powerful by the day. With Moore’s law holding true, we’ll see AIO prices keep going down in the coming two or three years, and when that happens they’ll snap up a larger market share. But I feel the real game changer is their unique form factor. Size does matter! IdeaCentre B520 The

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